As a salesman, I rarely get a
product that sells itself. I was lucky when I started selling Holmes
air purifiers. My supervisor let me decide on my own materials and my
own client list. I consistently rank as one of the best salesmen.
I have been selling Holmes air
purifiers for several years. My plan has been to decide on one category
of client and tailor my materials and my sales pitch directly to them.
This year, I’ve been selling to private schools in the state of Texas.
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The room I stayed in at the Four
Points Sheraton in Lubbock was very luxurious. I rarely get to stay in
such nice accommodations. I met with a representative of Kingdom
Preperatory Academy and extolled the virtues of Holmes air purifiers for the
students.
The meeting had a positive feel
because of all of the questions she asked about the Holmes air purifiers.
I could tell that I had struck a cord with her about indoor air
pollutants. She was already concerned about the air the students were
breathing.
I met with the purchasing director
for the Trinity Christian school system. They were interested in all of
the literature I had about the warranty and health claims that Holmes air
purifiers had to offer. We met at The Red Tie and had some delicious,
authentic Thai food.
The biggest sale I made of Holmes
air purifiers during my trip to Lubbock was to Lubbock Christian over desserts
at Chez Suzette. The purchasing agent was authorized to spend a
significant amount of money on air quality and had already researched Holmes
air purifiers before I came to town. I like clients like him.
The only sales call that did not
result in a sale was the superintendent of the Christ the King Cathedral
School. I met with him at a restaurant called Smokey River for
brisket. I just could not convince him that indoor pollutants cause any
problem at all for his students.
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